Bachrach Dresses DRR in New Sponsorship Role

INDIANAPOLIS, IN – Dreyer & Reinbold Racing (DRR) announced today that leading men’s clothier, BACHRACH, has signed on to become an associate sponsor of the DRR team for the 2007 IndyCar® Series season.

“This is a excellent partnership for us,” said Dennis Reinbold, DRR team co-owner, “because Bachrach is committed to the same ideals our team is – quality and professionalism.”  As part of the sponsorship, Bachrach will equip the DRR team with new uniforms and specially designed racing gear as well as participate in team and league promotional programs.

 “We are all delighted with the crisp, professional and distinctive look of the apparel Bachrach is providing to the team,” said Dreyer & Reinbold co-owner Robbie Buhl.

“Bachrach is most pleased with our new relationship with Dreyer & Reinbold Racing,” said Bachrach CEO Brian Lipman, “and we look forward to introducing our Bachrach brand to the fans of IndyCar racing.”

“When you look at our core customer and the demographics of the typical IndyCar Series fan, it’s a perfect match.  We are enthusiastic about the opportunity to reach so many potential Bachrach customers through the power and excitement of open-wheel racing.”

The DRR drivers are also excited about the Bachrach partnership. 

“The quality that Bachrach is famous for is certainly evident in the clothing they’ve designed for us,” said Buddy Rice, 2004 Indianapolis 500 champion.  “We are really going to enjoy wearing this gear.” 

Sarah Fisher is also happy about the new apparel.  “After seeing what Bachrach has designed for our team, my first thought was: I wish they sold women’s clothes in their stores.”

BACHRACH, which is known its European influenced menswear and quality standards, operates 34 retail stores in major metropolitan markets (including Indianapolis) across 13 states as well as a nationally distributed catalog and e-commence business.

The greatest spectacle in racing, the 91st running of the Indianapolis 500, is set for Sunday, May 27, with a 12 p.m. EST start. The Indy 500 will be the fifth race on the 17-race IndyCar Series circuit.  The famed, Indianapolis Motor Speedway will play host to the hallmark race with coverage throughout the month provided by ABC, ESPN, the IMS Radio Network, and XM Satellite Radio. Broadcast coverage summaries are available at www.indycar.com and www.brickyard.com.

About Bachrach:
In 1877 Henry Bachrach opened his first store in Decatur, Illinois, with a goal to provide quality clothes as reasonable prices.  He called his store “Cheap Charley” and served the men who were settling and developing the Midwest.  Over the years, Bachrach has grown up with America and has continued to adapt their business to the changing social landscape.  Today Bachrach is owned by a group of private investors headed by Brian Lipman.  Bachrach’s distribution and customer service operations remain in Decatur, Illinois, while the corporate headquarters is located in the heart of the garment district in New York City.  Bachrach operates more than 34 stores in major metropolitan markets in thirteen states as well as a nationally distributed catalog and e-commerce business.

The Bachrach brand is a menswear experience based upon a European fashion aesthetic, superior customer service and an emphasis on lasting customer relations.  The Bachrach man is known for looking strong, confident, urbane and sharp.  The company prides itself on its Bachrach Spirit – a spirit of friendliness, energetic service and handsome innovative styles that are the hallmark of the brand.

About Buddy Rice:
In 2006, Rice drove for Rahal Letterman racing with a best starting position of seventh and a best finish of fourth.  It isn’t surprising that Rice’s best finish in 2006 came on the type of track that helped establish his racing career, a road circuit.  In 2005, he battled through a frustrating season missing the Indy 500 due to a neck injury.  His 2005 season featured a third at Motegi and a second at Infineon raceway.  He was also named to drive in the IROC series finishing fourth overall.  In 2004, Rice experienced a “Cinderella Season” winning the legendary Indy 500 from the pole position after being named as a replacement driver for injured driver Kenny Brack.  He went on to lead eight races (Homestead, Indianapolis, Texas 1, Kansas, Nashville, Michigan, Kentucky, Chicagoland)  for a total of 342 laps.  He finished the season in third place for the IndyCar Series points championship.  In 2003, Rice finished 16th in the IndyCar Series points championship after competing in 13 of 16 races for Red Bull Cheever Racing.  He went on to score four top-10 finishes in his rookie season.  In 2002, Rice competed in the final five races of the IndyCar Series season when he was named to Red Bull Cheever Racing.  He started and finished second at Michigan in his first IndyCar Series event leading 15 laps.  His 2002 season ended with four top-10 finishes.  In 2001, Rice tested with Red Bull Cheever racing and signed a driver development contract with Team Rahal and served as an observer on the team’s open-wheel program.  In 2000, he won the Toyota Atlantic championship for DSTP Motorsports, scoring five wins.  He finished fifth in 1999 in the Toyota Atlantic points driving for Lynx Racing and finished seventh in in the points race in 1998.  He also won the Gilles Villeneuve Memorial Award.  In 1997, Rice drove in the U.S. F2000 for Lynx Racing/DSTP Motorsports, finishing fourth in points and winning at Phoenix.  He also won the Valvoline Team USA Scholarship, where he represented the United States in Europe’s prestigious Nations Cup.  Rice currently resides in Phoenix, Arizona with his wife.  For more information, please visit Buddy Rice on the World Wide Web at www.buddyrice.com. 

About Sarah Fisher:
At just 26 years old, she has already competed in five Indianapolis 500’s and been voted the Most Popular Driver four times in two separate series.  In 2006, Fisher competed in two IndyCar Series races for Dreyer & Reinbold Racing at Kentucky Speedway and Chicagoland Speedway placing 12th and 16th respectively.  In 2005, she was part of NASCAR’s Drive for Diversity program, piloting the No. 20 Chevrolet Monte Carlo for the Bill McAnally Racing/Richard Childress Racing Development Program in the NASCAR Grand National Division, West Series, and capturing four top-ten finishes.  Fisher made her first appearance in the IndyCar Series back in 1999 for Derrick Walker, making her the youngest person ever to pass the IndyCar Series Rookie test.  In 2000, she became just the third woman and one of the youngest drivers ever to compete in the world's greatest race – the Indianapolis 500.  Sarah continued to make history that year at Kentucky Speedway, becoming the youngest person to lead laps during an IndyCar Series event and the youngest and only woman to ever stand on a podium with her third-place finish in that event. In 2001, Sarah claimed a second-place finish at the IndyCar Series inaugural race at Homestead Miami Speedway, the best result ever by a woman in Indy-style racing.  In 2002, Sarah became the first woman to ever qualify fastest for a major North American open-wheel event capturing the pole and setting a new track record at Kentucky Speedway.  Fisher raced quarter-midgets and go-karts until she was a teenager, winning the 1991, 1993 and 1994 World Karting Association Grand National Championships, the 1993 Circleville Points Championship and the 1994 WKA Grand National Championship. By age 15, Sarah was racing Winged Outlaw Sprint cars winning the 1995 Dirt Track Racing Round-Up Rookie of the Year.  Sarah has been a guest or profiled on a variety of television programs including, The Tonight Show with Jay Leno, Live with Regis and Kelly, Real Sports with Bryant Gumbel, NBC Nightly News with Tom Brokaw, Good Morning America and The Today Show.  She has also appeared in the pages of People, Teen People, Cosmo Girl, Seventeen, Glamour, Sporting Woman, Mademoiselle, Sports Illustrated, Time, Newsweek, U.S. News & World Report and many other magazines.  Sarah currently resides in Indianapolis with her chocolate lab, Wrigley.  For more information, please visit Sarah Fisher on the World Wide Web at www.sarahfisher.com. 

About Dreyer & Reinbold Racing:
Indianapolis-based Dreyer & Reinbold Racing is owned by Dennis Reinbold and Robbie Buhl.  The team was formed in 2000 by Dennis Reinbold and Eric DeBord, after partnering with Sinden Racing in 1999 for two races with driver Robbie Buhl.  The team won their first race at Walt Disney World Speedway in 2000, and Buhl joined the team as a co-owner in 2000.  In January 30, DRR announced that 2004 Indianapolis 500 winner Buddy Rice and four-time Most Popular Driver Sarah Fisher would wheel the team entries in 2007; expanding to a two-car team for the first time since 2003.  In 2006, DRR fielded Ryan Briscoe in four events and Sarah Fisher in two events to round out the season.  Previous drivers include, Buddy Lazier (2006), who drove in seven races for DRR, Al Unser, Jr. (2006), who drove a second entry at Indy alongside Lazier, Roger Yasukawa (2005), Jeff Bucknum (2005), who piloted a car in Japan and Indy, and Felipe Giaffone, who moved into the driver’s seat following Buhl’s retirement in 2004.  Buddy Lazier also piloted an entry at Indy in 2004.  Along with Buhl, the team also fielded a second car in 2002 and 2003 for driver Sarah Fisher, three times voted the league’s “Most Popular Driver.”  With teammate Buhl, Steve Knapp drove the team’s second entry at Indy in 2000.  For more information, please visit DRR on the World Wide Web at www.dreyerreinbold.com/racing.  

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